Posts Tagged ‘joe paterno


Contract extension for JoePa tops the blogs. Don’t forget his birthday!

sports-blog-index-logo10Every Monday through Thursday, Buzz Manager Blog reports the Top 5 Topics discussed by the most influential sports blogs, as rated by  Sports Media Challenge’s Sports Blog Index.

Over the past 24 hours, Penn State head coach Joe Paterno signing a three year contract extension was the most popular topic among the top sports blogs. Debate about the 2009 NFL Pro Bowl selections also fueled blog conversation. Controversy surround Auburn University’s hiring of Gene Chizik as the next football coach continued to be highly discussed. Rounding out the top five was gossip about Dallas Cowboys QB Tony Romo and TE Jason Witten not attending WR Terrell Owens’ birthday party on Monday, increasing speculation that the trio do not get along. Rounding out the top five was the Knicks’ highly-paid point guard that is now banned from participating with the team, Stephon Marbury, purchasing a courtside ticket and attending the Knicks-Lakers game in Los Angeles as a spectator.



You’re Invited! Joe Pa Virtual Birthday Party

 So I’m a diehard fan of college football and of social media. The convergence is very cool and in my opinion extremely appropriate considering the masses of displaced fans. In that vein, we at Sports Media Challenge came up with a test of whether or not we were in a different orbit than the rest of the sports world.

 Shaq’s emergence on twitter has been a monumental success which just set our imaginations loose here in Charlotte, NC. Twitter seems to shine around events. I actually tracked twitter conversations prior to, during and after the Longhorns Thanksgiving day game to determine if the conversation escalated during the live game or not. It clearly did.

So we thought  we would combine the mass power of twitter and other social media platforms to reach out to Penn State and college football fans to create a surprise virtual birthday party for the legendary Coach Joe Paterno as he turns 82 on Sunday.  It’s not in Joe Pa’s nature to intentionally draw attention to himself especially as he’s readying his team to play in the Rose Bowl on Jan.1st. But we can do it for him and show the sports world and frankly world in general, the power of what we  call fan-generated media.


Happy, happy Joe Pa birthday blog

An aside here. My new found twitter friends have been invaluable @meglyn, @publiside, @lisahoffmann in this effort as have the SMC staff  Brittany, Hannah, Ryan and Jackie-a hardworking intern. They’ve generated ideas and implemented them at all hours of the day and night. This social media stuff may be “free” or low cost, but certainly not low maintenance.

So for the sake of those trying to figure this social media thing out like we are, here are a few points to keep in mind – challenges and fun involved in this worthwhile project of creating the sports world’s  first ever virtual birthday party.

  • Short lead time. Through social media & with twitter you can launch a major project like this in a week’s time but if you can get more time ,do.
  • Hash tags for critical tracking. It took us a couple of days to remember to put #JoePa82 at the end of our tweets to make it easier for us to see what kind of traction we are getting and make necessary adjustments. Buzz Manager will track and analyze conversations across all social media.
  • Priorities.  It’s definitely a bad time to try to enlist any help for a project like this outside of bowl preparations.
  • Digital Natives & Digital Immigrants. Inviting people to a virtual birthday party is one thing, making it easy for them to understand what that means and how to participate is something different , especially if they don’t spend much if any time in the social media space.
  • Community Relevance. The larger a twitter community “followers” the better,  however, all the followers in the world won’t help you if your interests in the project don’t intersect. You can’t rally the  fans around football if they’re more interested in baking cookies.  Cool twitter community growing every day

 There are obviously many more lessons learned which we can talk about later but hopefully this will start you thinking about the possibilities of word of mouth marketing and the many routes to get you there. So if you’re inclined to celebrate Coach Paterno’s 82nd birthday “virtually” or are simply willing to be a part of this social media experiment, check out the birthday blog   and…

1.      Spread the word to those who might be interested

2.      Post links to videos, audios, or add your text  best wishes to Joe Pa in comments

3.      Check back to see the lead up to the big day on Sunday (watch for other big name coaches to send their bests to Joe Pa on the blog)

We don’t expect Joe pa to be checking the internet so we’re pretty sure it’ll stay a surprise for at least a couple more days.  More to come tomorrow …



Cool twitter community growing every day

Brandon Marshall and NFL still hot, College football close behind

Over the weekend, the NFL was the most popular topic among the most influential sports blogs. In particular bloggers discussed Broncos WR Brandon Marshall’s foiled touchdown celebration, the Giants’ win over the Eagles, and whether recent fines on NFL players for rough and/or illegal hits have been too harsh. Wrap-ups of the weekend’s college football activity was also highly discussed, particularly the perfomances of BCS No. 1 and 2, Alabama and Texas Tech. Previously undefeated Penn State’s close loss to Iowa was also a hot topic, with many debating how the Nittany Lions’ loss factored into the BCS national championship picture. Joe Calzaghe defeating Roy Jones Jr. in Sunday’s fight for the heavyweight title was also highly discussed. Rounding out the Top 5 was Tennessee’s unexpected loss to Wyoming, further piling on to the negative conversation about the Volunteers’ season.



Phillies take a 3-1 series lead, stay at the top of blog discussion

Over the weekend, the World Series was the most popular topic, with bloggers discussing the Phillies taking a 3-1 lead over the Rays and the series relatively low TV ratings thus far. College football was also highly discussed, in particular Penn State’s close win over Ohio State, Georgia’s win over LSU, Texas’ close win over Oklahoma State, Florida’s big win over Kentucky, and Texas Tech scoring 63 points in its win over Kansas. Former Knicks coach Isiah Thomas sparked blog discussion after reports that he was taken to the hospital for a sleeping pill overdose. Thomas later stated that it was actually his daughter that was taken to the hospital, a statement disputed by NY police. The NFL was a popular topic following the Giants’ close win over the Steelers, 49ers coach Mike Singletary’s ‘intense’ post-game press conference, and reports that several NFL players have tested positive for substances classified as water pills. Rounding out the Top 5 was talk of fans in Boston being injured after a check into the glass caused it to shatter during the Bruins game vs. the Maple Leafs.

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