Tiger’s Family to Replace Buick

After Nine Years Woods and Buick Part Ways

With a second child on the way, Tiger recently acknowledged that he wanted more time for his family. General Motors Corporation was looking for ways to cut costs during the economic downturn, so this just made sense. Woods expects to spend less time marketing his new endorser than he did for Buick and more time with his wife and family. No one expected anything less of the world class athlete, glad to hear that he can let go of 7 million dollars for his loved ones.

According to the Associate Press, Larry Peck, golf marketing manager for Buick said, “Timing is everything, we’ve had such a great partnership with Tiger. It’s hard for us to walk away from that. But this frees up time for him. And it sure frees up a lot of money for us.”  (In a recent ESPN article.)  Sure it frees up a mere $7 million a year. Which is petty cash for the automobile manufacturing giant that is pursuing about $12 BILLION in U.S. aid to survive.

Woods’ agent Steinberg said he would “expect there to be some exposure on the bag” when Woods next plays.  Don’t get me wrong, I think Tiger will survive without the sponsorship dollars… but just for fun, what are some possibilities of future endorsers? Seems like any automobile manufacturer would like to step into the shoes of Buick. He did wonders for the company over the past 9 years, regardless of their decline in sales. They wanted to use Woods as a tool to get younger buyers of the car, and that he did.

The superstar athlete is of Asian decent so maybe an Asian automaker would be a profitable fit.  Regardless of what brand gets the infamous spot on Tiger’s golf bag, rest assured it will be for less money.

I am just happy to see him putting his family first.



2 Responses to “Tiger’s Family to Replace Buick”

  1. 1 Brandan
    November 26, 2008 at 8:44 am

    I think Ferrari, if not them than FORD.

  2. 2 Brandan
    November 26, 2008 at 8:46 am

    If not Ferrari, FORD!

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