17
Oct
08

Blogs In-Depth: Barack Obama’s campaign permeates the sports world

Buzz Manager™ analyzed online discussion surrounding Democratic Presidential candidate Barack Obama’s campaign reaching into the sports world. News reports this week stated that a 30 minute Obama campaign segment could delay the start of Game 6 of the MLB World Series and that Obama campaign ads would be showing up in the form of billboards and signage in various EA video games.

The Buzz ranked 6 out of 10, a topic of a medium level of interest among bloggers.

–     Bloggers in the Positive category (40%) thought video game advertising was a smart move for the Obama campaign to reach young voters and praised that the campaign had been so active in online social media as well. Some observed that it validated the significance of video games and online entertainment in American society. Some also felt that if a Game 6 of the World Series ends up being necessary, Obama will have the attention of a large number of viewers for his ad segment. Obama’s campaign received praise for branching out into non-traditional venues and using innovative methods to campaign. However, those that thought it was a good move did not necessarily state that they are voting for Obama.

–     Bloggers in the Negative category (33%) strongly disliked the mixing of politics with sports, though they did not necessarily state which candidate they are voting for. Some were opposed to advertisements in video games that were not directly related to the subject of the game (i.e. they were not opposed to actual NFL sponsor advertisements appearing in Madden ’09). There was stronger negative commentary directed toward the World Series delay versus the video game ads.

–     Bloggers in the Neutral category (27%) were intrigued by the campaign tactic, but did not express a definite opinion.

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