What’s in Michael Phelps’ Legacy?

We’ve been helping Legacy Direct develop a system for athletes and celebrities to measure what exactly they need to do to ensure the legacy that they want. Here’s the scorecard for Phelps so far:

What we try to do is quantify all of the pieces that go into an athlete’s legacy. In Phelps’ case, obviously his performance in the Olympics is the pinnacle of success. Now that he’s reached it, we want to top off the rest of the scores. We’ll post more about the work that we’re doing with Legacy Direct, but the most glaring thing about Phelps is the low visibility of his philanthropic efforts, which isn’t to say that he have philanthropic efforts, just that they’re not as visible. Obviously, he’s had other things on his mind. During downtime, there are obviously going to be plenty of business and sponsorship opportunities that will be helped by his association. The question is then whether Phelps will be helped by them beyond the dollar amounts.

I’ll post a couple of comparisons to other athletes later. Suffice to say Phelps is about as high profile as you can get and it will be interesting to see how that carries through in the future.


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