Shaq’s Six Picks to Successful Celebrity Endorsement

We’ll be hosting another webinar today, again with our friends at Sponsor Direct, only this time we’ll be lucky enough to be joined by Shaquille O’Neal. If you do any sort of work using athletes in your marketing efforts or if you’re looking to leverage the sponsorships that you’ve invested in, then be sure to join us at 2PM Eastern.

If you can’t join us, I’ll put a summary up later. As a preview, SPORTSbyBROOKS speculates on the 6 picks. Interestingly enough, Brooks’ prediction comes somewhat, but not at all close to the mark, though the “Have a Rhyming Name” pick will definitely have to be added to future versions of today’s event.


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